Web Design & Optimization

Your site looks fine. But it's not converting.

Most websites are built to look good in a portfolio. I build them to generate leads, close sales, and rank on Google. Design is just the delivery mechanism — conversion is the goal.

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Your website might be your biggest bottleneck.

You paid for a website a couple years ago. It looks professional, but your contact form gets 3 submissions a month. You're not sure if the problem is the site or the traffic.
Your mobile site is a mess. Buttons are too small, text is unreadable, and your analytics show 60% of visitors are on phones. They leave within seconds.
You're on a CMS that's outdated or hard to update. Every small change requires a developer. Your content is stale because updating it is painful.
Your competitors' sites load in 2 seconds. Yours takes 6. Google noticed. So did your customers.
What You Get

Everything included in the engagement.

Conversion audit — where visitors drop off and why
Homepage redesign focused on clear messaging and CTAs
Landing page design and A/B testing
Mobile-first responsive optimization
Page speed optimization (Core Web Vitals)
CMS migration (WordPress, Shopify, Webflow, custom)
UX audit with heatmap analysis and user flow mapping
Contact form optimization (fewer fields = more leads)
SEO-friendly site architecture and internal linking
Analytics setup to track actual conversions, not just pageviews
Results

Real numbers. Not projections.

500%
Conversion rate increase
83%
Of sites audited have critical issues
~300
Data points checked per site
51%
Organic traffic increase
Process

How it works.

1

Audit your site

I run a full site health check — speed, mobile usability, SEO, accessibility, security, and conversion paths. You get a prioritized list of what's costing you customers.

2

Design with data

I design based on what the data says, not trends. Clear messaging above the fold, obvious CTAs, fast load times, and mobile-first layout. Every element has a reason.

3

Build and launch

I build the site on a modern CMS (WordPress, Shopify, or Webflow depending on your needs). Clean code, fast hosting, proper analytics. You can update content yourself.

4

Optimize continuously

A website isn't a one-time project. I run A/B tests on headlines, CTAs, and layouts. Monthly reporting shows what's converting and what needs work.

Common questions.

How much does a website redesign cost?+

It depends on scope. A landing page or homepage refresh starts around $1,500-3,000. A multi-page site with content, SEO, and design runs $5,000-15,000. I scope it honestly after seeing your current site — and I'm flexible on timeline and budget.

Can you work with my existing CMS?+

Yes. I work with WordPress, Shopify, Webflow, Sitefinity, BigCommerce, and custom platforms. If migration makes sense (your CMS is end-of-life or limiting you), I'll recommend it with a clear cost-benefit analysis.

How long does a redesign take?+

A homepage refresh: 2-3 weeks. A full site redesign: 6-12 weeks depending on pages and complexity. I don't rush design work — every page gets tested before launch.

What if I just need landing pages, not a full redesign?+

That's actually what most businesses need. One high-converting landing page tied to an ad campaign can outperform an entire website. I build them standalone or as part of a larger strategy.

Will the new site rank on Google?+

Yes. Every site I build is SEO-optimized from day one — proper URL structure, meta tags, schema markup, fast load times, mobile responsive, and clean code. SEO isn't an add-on, it's built in.

Related Services

Works even better together.

Case studies →Pricing →Construction →SaaS →Small business →What is a fractional CMO? →Chicago →

Ready to start?

Every engagement starts with a free strategy call. No pitch. Just your data and a plan.

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