Your business deserves a marketing team.
Now you have one.
I run marketing strategy for $5M+ companies at a national digital agency. By Callan is how I bring that same thinking to growing businesses in Austin and across Texas, directly.
SEO, ads, automation, analytics. One strategist. No layers. Month-to-month. No contracts.
Everything your business needs to grow.
One strategist. Zero hand-offs.
I replace 3-4 separate vendors with one expert who understands the full picture.
Get Found by the Right Customers
You're spending on ads but can't tell what's working. Or you're invisible on Google and don't know why. I fix that.
●Search Engine Optimization●Google, Meta & LinkedIn Ads●Email Marketing & Campaigns●Analytics & Conversion TrackingTechnical SEO audits, keyword research, on-page optimization, content strategy, local SEO, paid ads management, email campaigns with automation sequences, and GA4/GTM analytics with custom dashboards.
Stop Doing the Same Work Twice
You're copying data between tools, sending the same emails by hand, and building reports manually every week. There's a better way.
●n8n & Zapier Workflows●AI-Powered Agents & Tools●CRM Setup & Optimization●Automated ReportingCustom n8n and Zapier workflows connecting your CRM, email, spreadsheets, and APIs. AI agents for content generation, lead scoring, and communication. HubSpot/Salesforce setup. Automated reporting with anomaly detection.
Know What's Working (and Do More of It)
You're making decisions on gut feeling instead of data. I build the dashboards and roadmaps so you can see exactly where to focus.
●Market & Competitor Analysis●Revenue Growth Planning●Customer Journey Mapping●KPI Frameworks & QBRsCompetitive intelligence and positioning. Revenue roadmaps with KPIs. Customer journey mapping from first touch to conversion. Quarterly business reviews with clear reporting.
A Website That Actually Converts
Your site looks fine but isn't generating leads. I figure out where visitors drop off and fix it.
●Website Design & Development●Landing Page Optimization●CMS Migration●UX Audits & RedesignsCustom sites on WordPress, Shopify, or modern CMS. Landing page optimization with A/B testing. CMS migration planning. Full UX audits with wireframing and redesign recommendations.
Real numbers from real projects.
From client campaigns to the system behind the $97 audit.
You get the strategist. Not the intern.
No layers. No handoffs. The strategist does the work.
Free Strategy Call
We discuss your business and challenges. I audit your presence and spot quick wins. Zero charge. No obligation. No pitch.
Custom Scope & Proposal
Detailed roadmap with clear deliverables, timelines, and pricing. You know what you get before anything starts.
Execute & Optimize
I do the work. SEO, ads, automation, web. No layers between us. Your budget goes to execution, not overhead. Bi-weekly check-ins.
Measure & Scale
Monthly reports with real numbers. Double down on what works, automate what we can. Month-to-month. Cancel anytime.
Transparent pricing. Every engagement starts free.
Zero overhead means your budget goes to execution, not coordination. No project managers, no account coordinators. The strategist does the work.
Build a real digital foundation.
Scale across channels.
Full partnership. Performance-aligned.
Free instant scan: security, SEO, and performance scores in under a minute, no email required. Full 25-scan report with a prioritized fix list and a 30-minute walkthrough call: $97, delivered in 24 hours.
Hourly | $100/hr
Ad-hoc consulting, audits, or overflow work. No minimum commitment.
Revenue Share | 10%
Pay 10% of newly generated revenue. Scale-tier clients. Skin in the game.
What I can help with.
Click any card to see the full process, real results, pricing, and FAQs.
8 years of marketing. Built for your business.
I'm Robert Callan. I help growing businesses get the same marketing strategy that $5M+ companies pay for, directly, without layers.
I'm based in Austin. My day job is at a national digital agency headquartered in Chicago, where I manage strategy across 500+ client accounts. By Callan is how I bring that same thinking to businesses directly: no account managers, no juniors, no handoffs.
Started at 16 managing marketing for professional gaming orgs. Built brands for small businesses through college, worked with Illinois State's College of Business, ran marketing for startups, and eventually landed in the agency world. In 2026 I moved to Austin and now work with growing businesses across Central Texas and nationwide.
I started By Callan because I kept seeing small businesses overpay for mediocre work or get stuck with junior staff at agencies. You deserve better than that.
Questions? I've got answers.
The instant scan on the audit page is free. The $97 audit is the full report. 25 automated scans covering SEO, performance, security, accessibility, compliance, and technology. You get a branded PDF report with specific findings, a prioritized action plan with estimated fix hours, and a free 30-minute walkthrough call. Delivered within 24 hours.
It depends on where they start, but here are real numbers: one construction company went from zero quality leads to a $28M pipeline in 6 months. An SEO vulnerability scan generated $44K in revenue from a single finding. And in an analysis of 2,000+ websites, 83% were non-compliant on security and privacy basics.
Most freelancers specialize in one thing. I replace 3-4 vendors with one strategist who understands SEO, ads, automation, and analytics. I do this alongside work at a national digital agency, so the strategies are tested on $5M+ companies and current, not theoretical.
Week 1: I get access to your tools (analytics, CMS, ad accounts) and run a baseline audit. Week 2: You get a strategy document with priorities and a 90-day roadmap. Weeks 3-4: Execution starts. You'll see the first deliverables and a progress report by day 30.
For retainer clients, most deliverables are completed within 5-7 business days. Larger projects are scoped with clear milestones. I'm transparent and don't overpromise.
Yes. I fill gaps: automation expertise, specific campaigns, or strategic oversight. I collaborate across teams daily in my full-time role.
No long-term contracts. Month-to-month retainers. Just give notice before the next billing cycle. I'd rather earn your business every month than lock you in.
Not at all. I tailor everything to your size and budget. The Starter plan and the $97 Site Audit are specifically designed for businesses building their first real digital foundation.
By Callan runs on dedicated evening and weekend blocks (roughly 5pm to midnight Central, plus weekends), with room for anything urgent. That structure is deliberate: your work gets focused time, not the leftover minutes between agency meetings. And because I'm managing campaigns for larger companies during the day, the strategy you get is tested on real budgets every week.
Get a free site scan and a plan.
No pitch. Just your data and a plan.
Scope, timeline, and pricing. Tailored to you.
Month-to-month. If I don't deliver, you leave.
500+ clients across 24 industries. Retainers from $1,500/mo.