Marketing for manufacturers who sell through dealers, reps, and RFQs.
Your buyers research for months, compare specs, and then call a dealer or submit an RFQ. I build the pages, campaigns, and reporting that get you into that research and show you which of it turned into orders.
Why manufacturer marketing stalls.
Marketing services for manufacturing companies.
Real numbers. Not projections.
How it works.
Audit the funnel
I review how buyers find you today: rankings by product line, paid search structure, dealer page coverage, and what your CRM knows about lead source.
Build the pages that rank
Location, dealer, and product pages with the structure Google needs and the specs buyers need. Usually the fastest organic win in this industry.
Restructure paid
Campaigns by product line and intent, tracking on the actions that matter, and budget moved toward what produces RFQs.
Connect reporting to sales
A dashboard that joins web data with sales history so you can see which products, regions, and channels are actually moving units.
Manufacturing marketing from Austin
Central Texas has a growing manufacturing base, and most of it markets the same way it did ten years ago: a brochure site, a booth at the trade show, and a rep network doing the rest. That's a gap. The manufacturers that build ranking product and location pages, run paid search by product line, and connect their web data to sales history get the RFQs their competitors never see.
Common questions.
We sell through dealers. Does marketing even help us?+
Yes, and dealer pages are usually the first thing I build. Buyers search for your product and a city. If the page they land on is yours, you control the message and the lead routing. If it's a distributor's, you don't.
Our sales cycle is six to eighteen months. How do you measure anything?+
I track the early signals: RFQ submissions, spec-sheet downloads, dealer inquiries, and returning visitors by product line. Then I connect those to your sales history so long cycles still show up in the reporting.
Can you work with our existing reps and dealer network?+
That's the point. The pages and campaigns feed leads to the right territory, and the reporting shows reps which inquiries came from marketing. Nothing bypasses your channel.
What does this cost?+
Engagements start at $1,500 a month. Most manufacturers land on the Growth tier at $2,500 for 30 hours, since location pages, paid search, and reporting usually run together. Every tier is month-to-month.
Do you work with manufacturers outside Texas?+
Yes. I'm based in Austin and work with manufacturers nationwide. The work is remote by default, with in-person kickoffs where it helps.
Ready to grow your manufacturing business?
Every engagement starts with a free strategy call. No pitch. Just your data and a plan.