Google Ads & Paid Media

Stop burning ad budget. Start getting real leads.

Most small businesses waste 30-50% of their ad spend on irrelevant clicks, wrong keywords, and poorly targeted audiences. I fix the targeting, cut the waste, and scale what works.

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Sound familiar?

You're spending $2,000-5,000/month on Google Ads but can't tell which clicks turn into customers. Your agency sends reports but the numbers don't match your revenue.
Your cost per lead keeps climbing. You started at $30/lead, now it's $80, and the quality is getting worse. You're not sure if it's the market or the management.
You've tried Facebook ads, Google ads, maybe LinkedIn — each with a different freelancer. Nobody is looking at the full picture or optimizing across channels.
Your current agency locked you into a 12-month contract. They set up the campaigns in month one and haven't touched them since. You're paying management fees on autopilot.
What You Get

Everything included in the engagement.

Google Ads management (Search, Display, Shopping, Performance Max)
Meta Ads management (Facebook + Instagram)
LinkedIn Ads for B2B lead generation
Keyword research and negative keyword management
Ad copywriting and A/B testing
Landing page optimization for conversion
Conversion tracking setup (GA4, GTM, offline conversions)
Monthly budget optimization and reallocation
Competitor ad intelligence and positioning
Cross-channel attribution reporting
Results

Real numbers. Not projections.

880
Total leads generated
29
High-intent leads from zero
500%
Conversion rate increase
$28M
Pipeline from one engagement
Process

How it works.

1

Audit current spend

I review every campaign, ad group, and keyword. I find what's wasting money, what's underperforming, and what has potential. You get a clear picture of where your budget actually goes.

2

Restructure and launch

I rebuild campaigns from scratch if needed — proper structure, tight targeting, strong ad copy. No bloated campaigns with 200 keywords in one ad group.

3

Test and optimize

Weekly optimization cycles. I test ad copy, audiences, bidding strategies, and landing pages. Every dollar is tracked to a result.

4

Scale what works

Once we find what converts, I scale it. Increase budget on winners, cut losers, expand to new channels. You see the numbers move in your CRM, not just in Google's dashboard.

Common questions.

What's a good budget for Google Ads?+

It depends on your industry and goals, but most of my clients start with $1,500-3,000/month in ad spend (separate from management fees). I'll tell you honestly if your budget is too small for the keywords you're targeting.

Google Ads vs. Meta Ads — which should I use?+

Google Ads captures people actively searching for what you offer (high intent). Meta Ads finds new audiences who match your customer profile (awareness + retargeting). Most businesses need both, but we start with whichever matches your immediate goal.

How quickly will I see results from paid ads?+

Faster than SEO. You can see traffic and leads within the first week. Optimization takes 4-8 weeks to dial in targeting and creative. By month 2-3, you should have a clear picture of your cost per lead and ROAS.

My current agency isn't getting results. How are you different?+

I manage the campaigns myself. No junior account manager running your ads while the senior handles 40 other accounts. I also look at the full picture — ads, landing pages, tracking, and CRM — not just click-through rates.

Do you require a long-term contract?+

No. Month-to-month. If I'm not getting you results, you should leave. That's how I stay accountable.

Related Services

Works even better together.

Case studies →Pricing →Construction →SaaS →Small business →What is a fractional CMO? →Chicago →

Ready to start?

Every engagement starts with a free strategy call. No pitch. Just your data and a plan.

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