Construction Marketing

Your best crews are booked. Your pipeline shouldn't be empty.

Most construction companies grow through referrals and word-of-mouth — until that stops working. I build the digital marketing engine that keeps your pipeline full when the phone isn't ringing on its own.

Marketing challenges construction companies face.

You rely on word-of-mouth and referrals. It works — until it doesn't. One slow quarter and there's nothing in the pipeline.
Your competitors show up on Google when homeowners and GCs search for contractors. You don't. They're getting the calls you should be getting.
You tried a marketing agency once. They didn't understand construction. You got generic content and leads that didn't convert.
You don't have time to manage marketing. You're running crews, managing projects, and dealing with supply chain issues. Marketing falls to the bottom of the list.
Results

Real numbers. Not projections.

$28M
Pipeline built in 6 months
880
Leads generated
51%
Organic traffic increase
500%
Conversion rate improvement
Process

How it works.

1

Audit Your Current Marketing

I review your website, Google presence, ad accounts, and competitors. You get a clear picture of where you stand and where the opportunities are.

2

Build a Lead Generation Plan

Based on your services, service areas, and ideal project types, I build a marketing plan focused on generating qualified leads — not vanity metrics.

3

Execute & Optimize

I do the work. SEO, ads, website updates, automation. You don't manage vendors or approve blog posts — I handle execution.

4

Report on What Matters

Monthly reporting tied to leads, estimates, and jobs. Not impressions. You'll know exactly what's working and what we're doing next.

Common questions.

Do you work with residential or commercial construction companies?+

Both. I've worked with general contractors, specialty trades (HVAC, electrical, plumbing), commercial builders, and design-build firms. The marketing strategy differs, but the fundamentals — lead generation, local SEO, and conversion — are the same.

How long until I start getting leads from SEO?+

Typically 3-6 months for meaningful ranking improvements. Google Ads can generate leads within the first week. Most construction clients run both — ads for immediate pipeline, SEO for long-term compounding growth.

I've wasted money on marketing before. How is this different?+

Two things: I understand construction, and I measure what matters. You won't get reports about impressions. You'll know how many leads came in, from which channel, and what they converted to. If it's not working, we change it.

What does it cost?+

Engagements start at $1,500/month. For a one-time assessment, the $97 site audit covers SEO, security, performance, and compliance — with a 30-minute walkthrough of the findings.

Do I need to sign a long-term contract?+

No. Every engagement is month-to-month. If I'm not delivering results, you should leave. That's what keeps me accountable.

Ready to grow your construction business?

Every engagement starts with a free strategy call. No pitch — just your data and a plan.