Austin, TX

Fractional CMO in Austin.
Senior marketing strategy, direct.

I moved to Austin in 2026 after years running strategy for $5M+ companies at a national agency. By Callan is how Austin businesses get that same thinking without the agency layers. One strategist. Month-to-month.

Why Austin businesses work with me.

Direct access, no handoffs

You talk to the person doing the work. No account manager between us and no junior doing the execution.

Strategies tested weekly on larger budgets

My day job is running strategy for $5M+ companies at a national digital agency. What I bring to your business is tested on real budgets every week, not theory.

Local

I live in Austin. I work with businesses here and across Round Rock, Cedar Park, Pflugerville, Georgetown, and San Marcos, with in-person kickoffs and quarterly reviews.

Results

Real numbers from real projects.

From client campaigns to the system behind the $97 audit.

$28M+
Pipeline in 6 Months
Construction
Leads880
Organic Growth+51%
Conv. Rate+500%
$44.6K+
Revenue from One Finding
Multi-Industry
Sites Flagged357
Revenue$44.6K
~300
Data Points Per Site
Methodology
Compliance Risk76%
Failed Headers56%
A11y Issues37%
83%
Non-Compliant
Compliance
Security F33%
No Consent96%
No Email Auth40%

Questions about working with an Austin fractional CMO.

What does a fractional CMO cost in Austin?+

My retainers are $1,500, $2,500, and $4,000+ per month, depending on hours and scope. Every tier is month-to-month with no contract. I also do hourly work at $100 an hour and a $97 site audit if you want to start small.

Full breakdown of fractional CMO costs
Do you meet in person in Austin?+

Yes. I do kickoffs and quarterly reviews in person around Austin. Ongoing work runs remotely through video calls, shared dashboards, and email, which keeps your budget on execution instead of drive time.

What size business do you work with?+

Typically businesses under $5M in revenue that are building a real digital foundation. You have customers and a budget, but no marketing team and no one owning the strategy. That is the gap I fill.

How is this different from an Austin marketing agency?+

At an agency, a junior does the work and a senior presents the report. With me, the senior does both. No handoffs, no account coordinators, and your budget goes to execution rather than overhead.

Fractional CMO vs. agency
Do you work outside Austin?+

Yes. I work with businesses across Texas and nationwide. Everything runs remotely by default, so location only matters for in-person kickoffs.

How fast can we start?+

Kickoff happens within a week of the strategy call. Week one is access and a baseline audit, week two is the plan, and execution starts by week three.

Get Started

Get a free site scan and a plan.

Free 30-minute strategy call

No pitch. Just your data and a plan.

Custom proposal in 48 hours

Scope, timeline, and pricing. Tailored to you.

No contracts. Cancel anytime.

Month-to-month. If I don't deliver, you leave.

500+ clients across 24 industries. Retainers from $1,500/mo.

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Takes 30 seconds. I'll respond within 24 hours.